Mobile Website Conversion & Development

(Updated March 2012)

Converting a website to work on a mobile device isn’t just about making it smaller. Design, navigation, and functionality all play a part in how well a site converts.

Different approaches have different advantages and disadvantages. Below are a range of free options for converting an existing website to a mobile site including online converter services, apps, and WordPress plugins & themes.

We’ve also listed some free tools & utilities such as mobile simulators to see what your site looks like now.

Website Converters
DudaMobile – DudaMobile has a very slick online converter that will convert your site, host it on their platform and give you a re-direct script to put on your regular site, and give you the code for your converted site if you want to keep it on your domain.

Go Mo – Google has partnered with DudaMobile to convert your site and host it for one year.

Google PHP Mobilizer – This is a Google project. You download the app onto your server, create a folder, drop a copy of your site into it, and it creates a mobile version automatically. Includes code to identify and re-direct when accessed via mobile device.

Mobilize Today – Mobilize Today offers a free, feature-rich conversion.


WordPress Plugins
WordPress Mobile Pack – A set of tools in a plugin, including theme, and mobile site switcher.

WP Mobile Detector – Mobile detector, includes 9 themes.

WPtouch – WPtouch is a plugin that creates a mobile-ready version of your blog.


WordPress Mobile Themes
Blog OH Blog – WordPress Mobile Theme

jQuery Mobile – A unified, HTML5-based user interface system for all popular mobile device platforms.

mobiTheme – mobile theme for WordPress.

Simple Mobile – WordPress theme designed for mobile devices, especially iPhone.

Themify iTheme2 – iTheme2 is a revamp of iTheme that was originally released by Nick La. Now with the Themify framework, it is even better and have more options. It is the perfect theme for technology & Mac related blogs. It uses media queries to target different displays such as desktop, notebook, iPhone, iPad, and other mobile devices.


Mobile Website Builders
Don’t have a site already? Here are some options for creating a mobile site from scratch.

Google Sites Mobile Templates – This is Google’s free mobile site builder. Limited but effective for small efforts and/or landing pages.

Wix – Free and easy mobile website builder.

XtGem – Visual mobile site building tool.


Mobile Simulators & Tools
See what your site would look like…

HowToGoMo – This tool shows you how your current site looks on a smartphone, and provides a report on what’s working and what you can do better.

Gomez – Mobile website evaluator analyzes over 30 factors.

Google Web Toolkit – Google’s ‘live’ converter: type in your URL and Google ‘mobifies’ your site, live.

Winwap – Emulates a mobile through a browser.


Mobile SEO
Google Webmaster Central – Recommendations for building smartphone-optimized websites.

SEOMoz – 4 Tips for your mobile SEO strategy.


About Michael

Michael Ullman is the president of Analogy Marketing, author of the "$100k Blueprint" courses, and internet industry veteran who writes frequently on technical & marketing topics in the industry.